“When you’re making something move, there are parts that need to be separated and different pieces that need to be created in order to make those sequences into GIFs. When you’re beginning your design process, I think it’s helpful to consider if your artwork will be a GIF or not,” Vu said. “How you go about designing a static illustration versus an animated one is very different. With this in mind, she thinks about which motion would best serve that design, such a color flash or change in size, and her advice is to do this as early in the design process as possible. In order to do this and make sure she conveys her message, Vu said she carefully considers which part of her particular design most needs emphasis. You want to be able to have it pop up and grab your viewer’s attention as soon as they see it,” added designer and letterer Kim Vu. “You want to make sure that your files aren’t too big that it takes a while to load. The medium is known for being easy to display and view on the web and in social media feeds. Keeping GIFs short is a good idea for technical reasons, as well. Also, you always need way fewer frames than you think you do.” “Having it that short keeps you honest about sticking to a simple concept.
“I think three to six seconds is the sweet spot,” Hood said. Deciding how long to make your GIF is a key consideration. They grab your attention, without requiring it for too long. The beauty of GIFs is that they make a quick impact on viewers. Read on for more advice from top designers on how they make fun and functional GIFs. There are many other tips, tricks, and guiding principles to keep in mind when creating GIFs and ways to use Photoshop to pull off whatever your vision is.
Pick one movement, motion, or idea to convey, and focus on making it clear, emotive, and as short and punchy as possible.”ĭennis Rodman in GIF form, created by Amy Hood, showcases her approach: “Pick one movement, motion, or idea to convey, and focus on making it clear, emotive, and as short and punchy as possible.” “I am a ‘more is more’ person, so this is something I often forget and end up wasting tons of time on silly details that distract more than they add to the concept. “My biggest piece of advice on creating GIFs is ‘keep it simple,’ said Amy Hood, co-founder and principal designer at Hoodzpah, who recently shared her best piece of advice on how she creates her GIFs. promotions/products/creative-cloud/photoshop
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